TY - BOOK AU - Vercelloni,Luca ED - Askews & Holts TI - The invention of taste: a cultural account of desire, delight and disgust in fashion, food and art T2 - Sensory studies series SN - 9781474273619 (e-book) AV - BH81 PY - 2017/// CY - London PB - Bloomsbury Academic KW - Aesthetics KW - History KW - Philosophy KW - ukslc KW - Philosophy: metaphysics & ontology KW - thema KW - Social & political philosophy KW - Cultural studies: food & society KW - Cultural studies KW - Anthropology KW - Electronic books KW - lcsh N1 - Also available in printed form ISBN 9781350048010; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web N2 - This volume provides a detailed overview of the development of taste, from ancient times to the present. At the heart of the book is an intriguing question: why did the sensory attribute of human taste become a social metaphor and aesthetic value for judging cultural qualities of art, fashion, cuisine, and other social constructions?; The Invention of Taste provides a detailed overview of the development of taste, from ancient times to the present. At the heart of the book is an intriguing question: why did the sensory attribute of human taste become a social metaphor and aesthetic value for judging cultural qualities of art, fashion, cuisine and other social constructions? Unique amongst the senses, taste is at once a biologically derived sense, private, personal and individual, yet also a sensibility which can be acquired, shared, and communicated. Exploring the many factors that defined the evolution of taste - from medieval morals and medicine to social and cultural philosophy, the rise of aesthetics, birth of fashion, branding trends, and luxury worship in the age of mass consumption - Luca Vercelloni's ambitious text provides readers with an outstanding introduction to the subject, making it the cultural history of taste. Now available for the first time in English, Taste features a new final chapter and a preface by series editor David Howes. Rich in detail and examples, this interdisciplinary work is an important read for students and researchers in sensory studies, philosophy, sociology and cultural studies, as well as gastronomy, fashion, design, and branding UR - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781474273619 ER -