Johnson, Gerry,

Exploring strategy / Gerry Johnson, Richard Wittington, Kevan Scholes, Duncan Angwin, Patrick Regner. - Eleventh edition . - xxviii, 558 pages : illustrations (colour)

Previous edition: 2013.

Includes bibliographical references and index.

This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.




Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.

9781292191492 (e-book)

2016057300


Business planning.
Strategic planning.
Business and Management.
Business & Management
Business strategy
Business communication & presentation
Organizational theory & behaviour


Electronic books.