TY  - BOOK
AU  - Veal,Anthony James
ED  - Askews & Holts
TI  - Research methods for leisure and tourism: a practical guide 
SN  - 9781405871112 (e-book)
AV  - GV14.5 
PY  - 2006///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Leisure
KW  - Research
KW  - Methodology
KW  - Tourism
KW  - Travel and Tourism
KW  - ukslc
KW  - Industry & industrial studies
KW  - thema
KW  - Hospitality & service industries
KW  - Electronic books
KW  - lcsh
N1  - Previous ed.: London: Pitman, 1997; Includes bibliographical references (p. 391-409) and index; Also available in printed form ISBN 9780273682004; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments; "Research Methods for Leisure and Tourism" is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practicing managers who use research as part of management or policy in the leisure and tourism industries. Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.;The key features are: balance of qualitative and quantitative research methods; practical guidance on conducting research and writing reports' detailed coverage of research ethics, the development of conceptual frameworks for research, the use of the case study method and analysis of qualitative data; up-to-date guides to SPSS version 12.0 and NVivo version 2; international case studies and examples from leisure and tourism literature; and questions, exercises, and further reading for each chapter. Tony Veal is Adjunct Professor in the School of Leisure, Sport and Tourism, University of Technology, Sydney
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781405871112
ER  -