TY  - BOOK
AU  - Albarran,Alan B.
TI  - The media economy
T2  - Media management and economics series
SN  - 9781138886087 (pbk.) :
AV  - P96.E25 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Mass media
KW  - Economic aspects
KW  - Industry
N1  - Previous edition: 2010; Includes bibliographical references and index
N2  - This volume emphasises the key drivers and concepts associated with the media economy, and explores the relevant theories and application of these theories to study and analyse the media economy
ER  -