TY  - BOOK
AU  - Rath,Patricia Mink
TI  - The why of the buy: consumer behavior and fashion marketing 
SN  - 9781609018986 (pbk.) :
AV  - HD9940.U4 
PY  - 2015///
CY  - New York, NY
PB  - Fairchild Books
KW  - Fashion merchandising
KW  - United States
KW  - Consumer behavior
KW  - Business and Management
N1  - Previous edition: 2008; Includes bibliographical references and index
N2  - Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This new edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy
ER  -