Encyclopedia of major marketing strategies.  Volume 4  [electronic resource] / 
Matthew Miskelly, editor. 
 - Detroit :  Gale/Cengage Learning,  2013. 
 - 1 online resource (447 pages) ;  illustrations (chiefly colour) 
 - Gale virtual reference library .
<br/><br/> Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-3, edited by Thomas Riggs. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "stories" by professors. 
<br/><br/><label>ISBN: </label>9781410389336 9781410389343  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--History--United States--21st century.<br/>Advertising campaigns--History--21st century.<br/>Marketing--History--21st century--Encyclopedias.