Masterson, Rosalind, <br/><br/>
Marketing :  an introduction. 

 - 5th edition /  Rosalind Masterson, Nichola Phillips & David Pickton. 
 - Los Angeles :  SAGE,  2021. 
 - xiii, 539 pages :  illustrations (colour) ;  25 cm 
<br/><br/> "Online resources"--Front cover.  Previous edition: 2017. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This edition gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. 
<br/><br/><label>ISBN: </label>9781526494573 (pbk.) :  �46.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.