Baines, Paul,  1973- <br/><br/>
Fundamentals of marketing / 
Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti. 
 - Second edition. 
 - Oxford :  Oxford University Press,  2021. 
 - 408 pages :  illustrations (black and white, and colour) ;  25 cm 
<br/><br/> Previous edition: 2017. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organisation can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling 'Marketing' by Baines, Fill, and Rosengren, this book is a complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice. 
<br/><br/><label>ISBN: </label>9780198829256 (pbk.) :  �41.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.