Ryan, Damian,

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan. - Fifth edition. - London : KoganPage, 2020. - 416 pages : illustrations (black and white) ; 24 cm

Previous edition: 2017. Includes index.

This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.

9781789666038 (hbk.) : �70.00 9781789666014 (pbk.) : �22.99 �22.99


Internet marketing.
Social media.
Strategic planning.
Marketing--Management.
Business and Management.