Social media marketing /
Tracy L. Tuten.
- 4th edition.
- xiii, 466 pages : illustrations ; 25 cm
Previous edition: 2018.
Includes bibliographical references and index.
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
9781529731989 (pbk.) : £52.99
Internet marketing. Internet advertising. Online social networks. Social media. Business and Management.