Shaw, David, 1947 December 17-

Fashion buying : from trend forecasting to shop floor / David Shaw, Dimitri Koumbis. - Second edition. - ix, 164 pages : illustrations (colour) ; 23 cm. - Basics fashion management . - Basics fashion management. .

Previous edition: London: Fairchild Books, 2014. Includes index.

'Fashion Buying' provides a full exploration of the key areas of buying activity - the buying role, sources of fashion inspiration, cyclical buying calendars, merchandise management and planning, supplier management, and internal as well as external relationship management. Each chapter features an interview with a successful industry professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real world example of the activities described.

9781474252928 (pbk.) : £21.99


Fashion merchandising.
Clothing and dress--Purchasing.
Beauty and Fashion.