Fashion buying : from trend forecasting to shop floor /
David Shaw, Dimitri Koumbis.
- Second edition.
- ix, 164 pages : illustrations (colour) ; 23 cm.
- Basics fashion management .
- Basics fashion management. .
Previous edition: London: Fairchild Books, 2014. Includes index.
'Fashion Buying' provides a full exploration of the key areas of buying activity - the buying role, sources of fashion inspiration, cyclical buying calendars, merchandise management and planning, supplier management, and internal as well as external relationship management. Each chapter features an interview with a successful industry professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real world example of the activities described.
9781474252928 (pbk.) : £21.99
Fashion merchandising. Clothing and dress--Purchasing. Beauty and Fashion.