Last, Andy, <br/><br/>
Business on a mission :  how to build a sustainable brand / 
Andy Last. 
 - Second edition. 
 - xiv, 109 pages ;  20 cm 
<br/><br/> Previous edition: Sheffield: Greenleaf Publishing, 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Business on a Mission' is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose. This second edition looks at how businesses and brands like Dove are now linking social and environmental goals. 
<br/><br/><label>ISBN: </label>9781032009414 (pbk.) :  No price 9781032010243 (hbk.) :  No price  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Social responsibility of business.<br/>Business and Management.