Groucutt, Jon, <br/><br/>
Marketing / 
Jonathan Groucutt, Cheryl Hopkins. 
 - Basingstoke, Hampshire :  Palgrave Macmillan,  2015. 
 - xi, 304 pages ;  19 cm. 
 - Palgrave business briefing .
 - Palgrave business briefing. .
<br/><br/> Formerly CIP. 
<br/><br/> Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. 
<br/><br/><label>ISBN: </label>9781137348241 (pbk.) :  £14.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.