TY  - BOOK
AU  - Groucutt,Jon
AU  - Hopkins,Cheryl
TI  - Marketing
T2  - Palgrave business briefing
SN  - 9781137348241 (pbk.) :
PY  - 2015///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Marketing
N1  - Formerly CIP
N2  - Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner
ER  -