Abrego, Sonya, <br/><br/>
Westernwear  postwar American fashion and culture /  [electronic resource] : 
Sonya Abrego. 
 - 1 online resource (328 pages) :  illustrations (colour) 
<br/><br/>List of FiguresAcknowledgementsIntroductionChapter 1: Westernwear: Histories and ContextsChapter 2: Four Westernwear CompaniesChapter 3: Dressing the Atomic West: Locating the Western in Midcentury AmericaChapter 4: Westernwear as ready-to-wearChapter 5: Westernwear in youth culture and subcultureChapter 6: The Native American Presence in Westernwear: Design and RepresentationConclusionBibliographyIndex 
<br/><br/> During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon. 
<br/><br/><label>ISBN: </label>9781350147652 (PDF ebook) :  25.19 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Clothing and dress--History--United States--20th century.<br/>Fashion--History--United States--20th century.<br/>Clothing and dress--West (U.S.)<br/>Fashion--West (U.S.)<br/>Beauty and Fashion.<br/>Cultural studies: customs & traditions<br/>History of art<br/>Fashion & textiles<br/>History<br/>Popular culture<br/>Industrial / commercial art & design<br/>History of the Americas<br/>United States of America, USA<br/>20th century, c 1900 to c 1999