TY  - BOOK
AU  - Abrego,Sonya
ED  - VLeBooks
TI  - Westernwear: postwar American fashion and culture 
SN  - 9781350147652 (PDF ebook) :
AV  - GT615 
PY  - 2022///
CY  - London
PB  - Bloomsbury Visual Arts
KW  - Clothing and dress
KW  - History
KW  - 20th century
KW  - United States
KW  - Fashion
KW  - West (U.S.)
KW  - Beauty and Fashion
KW  - ukslc
KW  - Cultural studies: customs & traditions
KW  - thema
KW  - History of art
KW  - Fashion & textiles
KW  - Popular culture
KW  - Industrial / commercial art & design
KW  - History of the Americas
KW  - United States of America, USA
KW  - 20th century, c 1900 to c 1999
N1  - List of FiguresAcknowledgementsIntroductionChapter 1: Westernwear: Histories and ContextsChapter 2: Four Westernwear CompaniesChapter 3: Dressing the Atomic West: Locating the Western in Midcentury AmericaChapter 4: Westernwear as ready-to-wearChapter 5: Westernwear in youth culture and subcultureChapter 6: The Native American Presence in Westernwear: Design and RepresentationConclusionBibliographyIndex
N2  - During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon
UR  - https://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&accId=7057554&isbn=9781350147652
ER  -