TY  - BOOK
AU  - Morgan,Tony
TI  - Visual merchandising: window displays and in-store experience 
SN  - 9781913947323 (pbk.) :
AV  - HF5845 
PY  - 2021///
CY  - London
PB  - Laurence King Publishing
KW  - Display of merchandise
KW  - Show windows
KW  - Design
KW  - Merchandising
KW  - Case studies
KW  - Business and Management
N1  - Previous edition: 2016; Includes bibliographical references and index
N2  - A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour
ER  -