New channels of music distribution /
C. Michael Brae.
- New York : Focal Press, 2017.
- 1 online resource.
Chapter 1: Music Industry Study and FactsChapter 2: Music Copyright, Publishing & LicensingChapter 3: Manufacturing Processes, Systems, Product Platforms & Music ProductionChapter 4: Types of Distributors & Indie Distribution AssociationsChapter 5: Distribution ProcessesChapter 6: Distribution ResourcesChapter 7: Alternative Selling and Total ExposureChapter 8: Internet MarketingChapter 9: RadioChapter 10: Promotional Campaigns & PlanningChapter 11: Company StructureChapter 12: Record Label OrganizationChapter 13: International MarketsAppendix 1Appendix 2Appendix 3Appendix 4Appendix 5Appendix 6Appendix 7Appendix 8Glossary
With an example-driven, hands-on approach, this book offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, author C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole. With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole.This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, and much more.Here you will find:* Specific DIY methods and strategies for distributing music throughout every platform possible* Case studies and discussions highlighting wholesale and retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets* Tips on how to incorporate retail distribution networks supporting Soundscan and employ marketing techniques using cutting-edge web technology* Distribution methods and promotion tactics to help you increase an effective "sell-through" on your musicAn accompanying website (www.routledge.com/cw/brae) features examples of distribution, licensing, and co-publishing agreements, sample Midem charts, sample proposals, quiz questions, web links and key terms.