Artist management for the music business : manage your career in music, manage the music careers of others /
Paul Allen.
- Fifth edition.
- 392 pages : illustrations (black and white) ; 24 cm
Previous edition: 2018. Includes index.
Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts 'move', as well as how to manage and navigate a music-based career. This book gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.