Rose, Frank,  1949- <br/><br/>
The art of immersion  how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / 
Frank Rose. 
 - 1st ed. 
 - New York :  W.W. Norton & Co.,  c2011. 
 - 1 online resource (354 p.) 
<br/><br/>Includes bibliographical references (p. 321-333) and index. 
<br/><br/><label>ISBN: </label>9780393080797 
<br/><br/><label>Source: </label>7170985  Proquest Ebook Central 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet entertainment industry--Social aspects.<br/>Internet entertainment--Social aspects.<br/>Internet marketing--Social aspects.<br/>Entertainment computing--Social aspects.<br/>Internet--Social aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.