Rose, Frank,  1949- <br/><br/>
The art of immersion :  how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / 
Frank Rose. 
 - [New ed.]. 
 - xx, 354 pages ;  21 cm. 
<br/><br/> Previous ed.: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling. 
<br/><br/><label>ISBN: </label>9780393341256 (pbk.) :  £11.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet entertainment industry--Social aspects--United States.<br/>Internet entertainment--Social aspects--United States.<br/>Internet marketing--Social aspects--United States.<br/>Entertainment computing--Social aspects--United States.<br/>Storytelling in mass media.<br/>Society.