TY  - BOOK
AU  - Rose,Frank
TI  - The art of immersion: how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories 
SN  - 9780393341256 (pbk.) :
AV  - HD9696.8.A2 
PY  - 2012///
CY  - New York, London
PB  - W.W. Norton
KW  - Internet entertainment industry
KW  - Social aspects
KW  - United States
KW  - Internet entertainment
KW  - Internet marketing
KW  - Entertainment computing
KW  - Storytelling in mass media
KW  - Society
N1  - Previous ed.: 2011; Includes bibliographical references and index
N2  - This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling
ER  -