Evans, James R. 1950-

Business analytics : methods, models, and decisions / James R. Evans. - Third edition. Global edition. - 704 pages : illustrations (colour) ; 26 cm

Includes index. Previous edition: 2017.

'Business Analytics' teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives.

9781292339061 (pbk.) : No price


Business intelligence.
Strategic planning.
Business and Management.