TY  - BOOK
AU  - Evans,James R.
TI  - Business analytics: methods, models, and decisions 
SN  - 9781292339061 (pbk.) :
AV  - HD38.7 
PY  - 2021///]
CY  - Harlow, England
PB  - Pearson
KW  - Business intelligence
KW  - Strategic planning
KW  - Business and Management
N1  - Includes index; Previous edition: 2017
N2  - 'Business Analytics' teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives
ER  -