TY  - BOOK
AU  - Gurova,Olga
TI  - Fashion and the consumer revolution in contemporary Russia
T2  - Routledge contemporary Russia and Eastern Europe series
SN  - 9781138577084 (pbk.) :
AV  - TT497 
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Clothing trade
KW  - Russia (Federation)
KW  - Consumption (Economics)
KW  - Fashion
KW  - Industry
N1  - Originally published: 2015; Includes bibliographical references and index
N2  - This text explores how clothing consumption has changed in Russia in the past 20 years as capitalism has emerged in a post-socialist state, bringing with it a 'consumer revolution' or possibly, the author suggests, overconsumption. It shows how there has been and continues to be a massive growth in the fashion retail market, how ideal lifestyles portrayed in glossy magazines and other media have contributed to this, as have changes in the structure of economic institutions and markets
ER  -