TY  - BOOK
AU  - Dyer,Gillian
TI  - Advertising as communication
T2  - Studies in culture and communication
SN  - 0415027810
AV  - HF5821 
PY  - 1988///
CY  - London
PB  - Routledge
KW  - Advertising
N1  - Originally published Methuen, 1982
ER  -