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Marketing theory [electronic resource] : a student text / edited by Michael J. Baker & Michael Saren. by
Edition: 2nd ed.
Publication details: Los Angeles : SAGE, 2010
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Availability: Not available: Online Library: Available online (1).

The marketing pathfinder key concepts and cases for marketing strategy and decision making / David Stewart, Michael Saren. by Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014
Online resources:
Availability: Not available: Online Library: Available online (1).

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