Marketing for hospitality and tourism.

By:

Kotler, Philip [author.]

Contributor(s):

Publisher: Harlow, Essex : Pearson, [2017]Copyright date: ©2017Edition: Seventh edition / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu; Global editionDescription: 680 pages : illustrations (colour) ; 28 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292156156 (pbk.) :
1292156155

Subject(s):

DDC classification:

Summary: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	647.940688/KOT (Browse shelf(Opens below))	Available		7412241008
2 week loan	Hockney Library Library Store (Please ask to see)	647.940688/KOT (Browse shelf(Opens below))	Available		7412241016

Includes bibliographical references and index.

This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.

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Marketing for hospitality and tourism.

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