Sport marketing / Paul Blakey.

By:

Blakey, Paul

Series: Active learning in sportPublication details: Exeter : Learning Matters, 2011.Description: 220 p. : ill. ; 25 cmISBN:

9780857250902 (pbk.) :
0857250906 (pbk.) :
9780857250926 (Adobe ebook) :
0857250922 (Adobe ebook) :
9780857250919 (ePub ebook) :
0857250914 (ePub ebook) :
9780857250933 (Kindle ebook) :
0857250930 (Kindle ebook) :

Subject(s):

DDC classification:

Summary: 'Sport Marketing' is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	796.0698/BLA (Browse shelf(Opens below))	Available		7412100749
2 week loan	Hockney Library Main Floor	796.0698/BLA (Browse shelf(Opens below))	Available		7412100757

Includes bibliographical references and index.

'Sport Marketing' is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection.

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Sport marketing / Paul Blakey.

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