Marketing research : tools & techniques / Nigel Bradley.
Publisher: Oxford : Oxford University Press, [2013]Copyright date: ©2013Edition: Third editionDescription: xx, 527 pages : illustrations (black and white, and blue) ; 25 cmContent type:- text
- still image
- unmediated
- volume
- 9780199655090
- 019965509X
- 23
- HF5415.2
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 658.83/BRA (Browse shelf(Opens below)) | Available | 7412207004 |
Previous edition: 2010.
Includes bibliographical references and index.
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
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