Logo savvy : top brand-design firms share their naming and identity strategies / Perry Chua & Dann Ilicic.
Publication details: Gloucester, Mass. : Rockport, c2007.Description: 191 p. : ill. (chiefly col.) ; 25 cmISBN:- 9781592533046 (hbk) :
- 1592533043
- 22
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Main Floor | 741.60148/CHU (Browse shelf(Opens below)) | Available | 7411191341 |
After the business plan, the next step for any new company is choosing a name and designing a logo. 'Logo Savvy' helps readers understand how to define the right approach and achieve an innovative and unique solution for both the name and logo design.
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