Marketing communications management : analysis, planning, implementation / Paul Copley.

By:

Copley, Paul, 1952- [author.]

Publisher: Los Angeles : SAGE, 2014Edition: Second editionDescription: xv, 464 pages : illustrations (colour) ; 27 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780857027870 (pbk.) :
0857027875

Subject(s):

DDC classification:

Summary: Truly comprehensive and international in its scope, this text makes critical reflections on the most important issues in marketing communications.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.802/COP (Browse shelf(Opens below))	Available		7412358649

Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004.

Includes bibliographical references and index.

Truly comprehensive and international in its scope, this text makes critical reflections on the most important issues in marketing communications.

Specialized.

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Marketing communications management : analysis, planning, implementation / Paul Copley.

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