Marketing / William G. Zikmund, Michael d'Amico.

By: Contributor(s): Publication details: Minneapolis/St. Paul : West Pub. Co.,, c1993.Edition: 4th edDescription: 1v.(various pagings) : col. ill., col. map ; 29 cmISBN:
  • 0314011323
  • 0314013008 (teacher's ed. , recycled, acid-free paper)
  • 9780314011329
  • 9780314013002
Subject(s): DDC classification:
  • 20
LOC classification:
  • HF5415
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2 week loan Hockney Library Library Store (Please ask to see) 658.8/ZIK (Browse shelf(Opens below)) Available 7410944206

Previous ed., 1989.

Includes indexes.

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