The marketing planning process [electronic resource] / edited by Phil Megicks ; authored by Ray Donnelly, Graham Harrison.

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Series: CIM coursebookPublication details: Oxford : Butterworth-Heinemann, 2009.Description: 1 online resource (xv, 240 p.) : illISBN:

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Additional physical formats: Print version:: No titleDDC classification:

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Item type	Home library	Class number	Status	Date due	Barcode
E-book	Online Library Online Resources	Ebook Central (Browse shelf(Opens below))	Available online

Includes bibliographical references and index.

Description based on print version record.

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