Strategic management for tourism, hospitality and events.

By:

Evans, Nigel, 1955- [author.]

Publisher: London : Routledge, Taylor & Francis Group, 2015Edition: Second edition / Nigel EvansDescription: xx, 708 pages : illustrations ; 25 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780415837248
0415837243

Uniform titles:

Strategic management for travel and tourism

Subject(s):

DDC classification:

LOC classification:

G155.A1 E927 2015

Summary: This title introduces students to fundamental strategic management principles in a tourism, hospitality, and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. New content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability, Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, and much more.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	647.940684/EVA (Browse shelf(Opens below))	Available		7412282677

Previous edition: 2003.

Includes bibliographical references and indexes.

This title introduces students to fundamental strategic management principles in a tourism, hospitality, and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. New content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability, Web support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, and much more.

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Strategic management for tourism, hospitality and events.

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