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Total relationship marketing / Evert Gummesson.

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Publication details: Oxford : Butterworth-Heinemann, 2008.Edition: 3rd edDescription: [xv], 376 p. : ill. ; 25 cmISBN:

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List(s) this item appears in: Access to HE Business

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Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	658.8/GUM (Browse shelf(Opens below))	Available		741195115X

Previous ed.: 2002.

Includes bibliographical references and index.

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