Tourism and social marketing / by C. Michael Hall.

By:

Hall, C. Michael

Series: Routledge international series in tourism, business and managementPublication details: London : Routledge, 2014.Description: xii, 294 p. : ill. ; 25 cmISBN:

9780415576659 (hbk.) :
9780415576666 (pbk.) :
0415576652
0415576660

Subject(s):

DDC classification:

Summary: This book details the relevance of social marketing principles and practice to tourism, destination management and marketing. It provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Library Store (Please ask to see)	338.47910688/HAL (Browse shelf(Opens below))	Available		7412177881

This book details the relevance of social marketing principles and practice to tourism, destination management and marketing. It provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities.

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Tourism and social marketing / by C. Michael Hall.

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