Recycling and redesigning logos : a designer's guide to refreshing and rethinking design / Michael Hodgson.

By: Publication details: Gloucester, Mass. : Rockport, 2010.Description: 192 p. : col. ill. ; 26 cmISBN:
  • 9781592536115 (hbk.) :
  • 1592536115 (hbk.) :
Other title:
  • Recycling & redesigning logos : a designer's guide to refreshing & rethinking design [Cover title]
Subject(s): DDC classification:
  • 22
Summary: This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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2 week loan Hockney Library Main Floor 741.6/HOD (Browse shelf(Opens below)) Available 7411849851

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

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