NTO marketing activities : guidelines for evaluation : a joint European Travel Commission and World Tourism Organisation project / carried out by the University of Luton (UK).

Contributor(s): Publication details: Madrid : World Tourism Organization, 2003.Description: 170 p. ; 29 cmISBN:
  • 9789284406364 (pbk.) :
  • 9284406366 (pbk.) :
Other title:
  • Evaluating NTO marketing activities [Cover title]
Subject(s): DDC classification:
  • 22
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2 week loan Hockney Library Main Floor 338.47910688/NTO (Browse shelf(Opens below)) Available 7412135569

Cover and spine title: Evaluating NTO marketing activities.

Includes bibliographical references (p. 159-163).

Specialized.

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