Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

By:

Brace, Ian, 1949- [author.]

Contributor(s):

Market Research Society

Series: Market research in practicePublisher: London : KoganPage, 2013Edition: Third editionDescription: vii, 288 pages : illustrations (black and white) ; 24 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749467791 (pbk.) :
0749467797

Subject(s):

DDC classification:

Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.83/BRA (Browse shelf(Opens below))	Available		7412116564

Published in association with the Market Research Society.

Previous edition: 2008.

Includes bibliographical references and index.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

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