Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij.

By: Contributor(s): Publication details: Harlow : Addison-Wesley, c1996.Description: xix,382p : ill. ; 24 cmISBN:
  • 0201565013
  • 9780201565010
Subject(s): DDC classification:
  • 20
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Bibliography: p357-373. - Includes index.

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