The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill.

By:

Rath, Patricia Mink [author.]

Publication details: New York, NY : Fairchild Books, 2015.Edition: 2nd editionDescription: xx, 451 pages : illustrations (colour) ; 26 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781609018986 (pbk.) :

Subject(s):

LOC classification:

HD9940.U4

Summary: Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This new edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	746.920688/WHY (Browse shelf(Opens below))	Available		741244975X

Previous edition: 2008.

Includes bibliographical references and index.

Consumer behaviour affects the fashion industry in design, production, merchandising and promotion at all levels as much as it affects retailing. This new edition continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy.

There are no comments on this title.

to post a comment.

The why of the buy : consumer behavior and fashion marketing / Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill.

Library Services