Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Sir Martin Sorrell.

By:

Rogers, Danny [author.]

Publication details: London : KoganPage, 2015.Description: xii, 218 pages : illustrations (black and white) ; 24 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749475093 (pbk.) :

Subject(s):

DDC classification:

LOC classification:

HD59

Summary: Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. This book provides the inside stories on some of the most pivotal campaigns, while narrating the developmemt of the PR and communications business. It examines ten campaigns in detail, from the 1970s to the present day, explaining their strategy and tactics; looking at the imagery and icons they created; and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	659.113/ROG (Browse shelf(Opens below))	Available		7412338702
2 week loan	Hockney Library Main Floor	659.113/ROG (Browse shelf(Opens below))	Available		7412338710

Includes bibliographical references and index.

Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. This book provides the inside stories on some of the most pivotal campaigns, while narrating the developmemt of the PR and communications business. It examines ten campaigns in detail, from the 1970s to the present day, explaining their strategy and tactics; looking at the imagery and icons they created; and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects.

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Campaigns that shook the world : the evolution of public relations / Danny Rogers ; with a foreword by Sir Martin Sorrell.

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