Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
Publication details: Boston, Mass. : Harvard Business School Press, c1997.Description: xii,560p : ill. ; 24 cmISBN:- 0875847374
- 9780875847375
- 20
- PN1590.M27
| Item type | Home library | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 week loan | Hockney Library Library Store (Please ask to see) | 791.068/KOT (Browse shelf(Opens below)) | Available | 7410987509 |
"Published in association with Americans for the Arts."
Includes bibliographical references and indexes.
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