How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.

By:

Sharp, Byron

Contributor(s):

Ehrenberg-Bass Institute

Publication details: South Melbourne, Vic. ; Oxford : Oxford University Press, 2010.Description: xvii, 228 p. : ill. ; 24 cmISBN:

9780195573565 (hbk.) :
0195573560 (hbk.) :

Subject(s):

DDC classification:

Summary: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.827/SHA (Browse shelf(Opens below))	Available		7412217255

Includes bibliographical references.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

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How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.

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