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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.

By:

Smith, Kerry, 1963- [author.]

Contributor(s):

Hanover, Dan, 1973- [author.]

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119145875 (hbk.) :
1119145872

Subject(s):

DDC classification:

Summary: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. This book shows how companies are using experiences as the anchor of reinvented marketing mixes.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library DHB Library Store (Please ask to see)	658.8/SMI (Browse shelf(Opens below))	Available		7412220361

"Featuring case studies from Event marketer magazine".

Includes bibliographical references and index.

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. This book shows how companies are using experiences as the anchor of reinvented marketing mixes.

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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.

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