Sport marketing / Bernard J. Mullin, PhD, Stephen Hardy, PhD, William A. Sutton, EdD.

By: Contributor(s): Publisher: Champaign, IL : Human Kinetics, [2014]Copyright date: ©2014Edition: Fourth editionDescription: xix, 481 pages : illustrations (black and white, and colour) ; 29 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781450424981
  • 1450424988
Subject(s): DDC classification:
  • 23
LOC classification:
  • GV716 .M85 2014
Summary: This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
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Item type Home library Class number Status Date due Barcode
2 week loan Hockney Library Main Floor 796.0698/MUL (Browse shelf(Opens below)) Available 7412232947
2 week loan Hockney Library Main Floor 796.0698/MUL (Browse shelf(Opens below)) Available 7412231665

Previous edition: 2007.

Includes Internet access.

Includes bibliographical references and index.

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

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