Includes bibliographical references and index.

'Brilliant Start-Up' is structured around 8 practical stages that budding start-ups should go through, from the first idea to successful trading. Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs. After the initial thrill of the idea, starting-up in business can seem a daunting, lonely, and risk-strewn path. The sole mission of Brilliant Start-Up is to give you full support every step of the way by making the whole process easier, meaning you remain inspired and on the road to success.Brilliant Start-Up is structured around 8 practical stages that budding start-ups should go through, from the first idea to successful trading. The author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green. Following the advice and techniques in Brilliant Start-Up, you will:? feel positive, energised and enthused ? be clear about the start-up process? be able totailor it to suit your individual needs? know which parts to focus on for success? have practical tools to use, and details of where to go for further reading/support.Joining the hugely successful Brilliant series, this book is set to become a bestseller and the No.1 book on small business in the UK.

Also available in printed form ISBN 9780273720577

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.