Creative strategy : reconnecting business and innovation / by Chris Bilton, Stephen Cummings.

By:

Bilton, Chris

Contributor(s):

Cummings, Stephen

Series: Images of business strategyPublication details: Oxford : Wiley-Blackwell, 2010.Description: x, 275 p. ; 25 cmISBN:

9781405180191 (pbk.) :
1405180196 (pbk.) :

Subject(s):

DDC classification:

Summary: Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
2 week loan	Hockney Library Main Floor	658.4012/BIL (Browse shelf(Opens below))	Available		7412152234

Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.

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Creative strategy : reconnecting business and innovation / by Chris Bilton, Stephen Cummings.

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