000 00875cam a2200277 a 4500
001 178115
005 20170630132052.0
008 950106s1993 xxu 000 0 eng||
020 _a0844233633 :
_cCIP entry
020 _a9780844233635
035 _a(UK-BfC)0844233633
035 _a 91044518
040 _aDLC
_cDLC
_dUK-LoTVU
050 0 0 _aHF5415.123
082 0 _220
100 1 _aSchultz, Don E.
245 1 0 _aIntegrated marketing communications /
_cDon E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
260 _aLincolnwood, Ill. :
_bNTC Business Books,
_c1993.
300 _axvii, 218p
500 _aIncludes index.
650 0 _aCommunication in marketing.
700 1 _aTannenbaum, Stanley I.
700 1 _aLauterborn, Robert F.
942 _n0
999 _c16459
_d16459