000 | 00875cam a2200277 a 4500 | ||
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001 | 178115 | ||
005 | 20170630132052.0 | ||
008 | 950106s1993 xxu 000 0 eng|| | ||
020 |
_a0844233633 : _cCIP entry |
||
020 | _a9780844233635 | ||
035 | _a(UK-BfC)0844233633 | ||
035 | _a 91044518 | ||
040 |
_aDLC _cDLC _dUK-LoTVU |
||
050 | 0 | 0 | _aHF5415.123 |
082 | 0 | _220 | |
100 | 1 | _aSchultz, Don E. | |
245 | 1 | 0 |
_aIntegrated marketing communications / _cDon E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. |
260 |
_aLincolnwood, Ill. : _bNTC Business Books, _c1993. |
||
300 | _axvii, 218p | ||
500 | _aIncludes index. | ||
650 | 0 | _aCommunication in marketing. | |
700 | 1 | _aTannenbaum, Stanley I. | |
700 | 1 | _aLauterborn, Robert F. | |
942 | _n0 | ||
999 |
_c16459 _d16459 |